The Silke Beauty: Welcome to Malak Karaki By Omer Rasool

Silke Beauty was founded by Malak Karaki in 2022. Silki believes in the power of enhancing natural beauty, not masking it! Their quest is to make people feel great in their own skin, and inclusivity at the core of what they do. Silke wants to rewrite the rules and create new standards for natural beauty. At the forefront of botanical innovations and planet-friendly packaging, silke’s breakthrough beauty products blend science with nature. Meaning beauty without ethical compromise. They are dedicated to “ clean beauty” using only safe, ethically sourced, and natural ingredients.

Silke was conceived and lovingly created by avid beauty consumers who continuously sought out the best cosmetic and skin care products. The brand was born from an unbridled passion to bring brilliant, standout products to the market like blender, blush sticks, lip liners, and lip gloss.

Vision

We want to give the gift of self-confidence to everyone, there are no barriers when it comes to beauty. We know from experience how a great product can brilliantly bolster confidence and that is what we aim to do for every Silke customer.

What are the brand values of Silke?

Inclusivity
Everyone deserves to feel great in their own skin. Skincare is a kin to

selfcare,and this includes both men and women of all ages.

Quality
Silke is made of the best quality natural ingredients.

Beauty
To enhance, not mask natural beauty.

Accountability
We truly believe in the power of Silke having tried and tested every product.

Integrity
We adore Silkes skincare collection and can back it all the way. Our products are made from safe, effective, ethically sourced, and natural ingredients.

Why UAE?

Malak have a deep passion for makeup and beauty and she always wanted to create something of her own and build a brand that reflects her values, style, and vision. The reason to launch her brand in the UAE is to create her own legacy into beauty industry as beauty and personal grooming have long being important aspects of Arab culture. The UAE is a hub for beauty brands with easy access to wide range of products.

Social media aspect

The rise of social media platforms like Instagram, youtube has made makeup more accessible and desirable. Beauty influencers and bloggers in the UAE have a significant impact on makeup trends, encouraging the use of makeup among their followers .