The Krypton factor: a new vision for luxury real estate investment with Mona Jalota

A recognised powerhouse in the global luxury real estate sector, Mona Jalota, founder of Dubai-headquartered Krypton Global Real Estate, brings a more human, intelligent and client-centric approach to HNWI property investment…

What inspired you to transition from senior management roles in established real estate companies to founding your own boutique agency, Krypton Global Real Estate?

I wanted to transition from senior management positions and multinational

corporations to starting a boutique advisory firm of my own. 

The inspiration is to have a niche advisory service where we are digging deep with our ultra-high net worth clients, being a bespoke service provider and not getting into the day-to-day running of the regular real estate market and pushing products to our clients, rather we represent our client’s best interests and find them inventory to match their needs. 

So it was the shift of mindset that made me go from very large companies to starting my own boutique, real estate and immigration advisory company.

How do you integrate luxury into the services offered by Krypton Global Real Estate, ensuring a premium experience for your high-net-worth clients?

We ensure a premium experience for high net worth clients, not only on the basis of the value of our services, but also the experience they get when dealing with us. We uphold a professional attitude and share our deep knowledge of markets. Our bespoke solutions gives our clients a premium luxury experience.

Your company emphasises transparency and sustainable practices. Can you elaborate on how these values shape your business operations and client relationships?

Our client relationships are positively impacted by the transparency of negotiation, of pricing, and the sustainability of the process. We keep the process simple, and we keep it the same for everyone in a way which we can sustain.

What challenges did you face when establishing a seamless platform for Indian investors in the international real estate market, and how did you overcome them?

There were a lot of challenges to overcome. We carry a depth of knowledge in each market we operate in, and one of the challenges was understanding how best to convey that knowledge to our clients. We had to think on our feet and really choose what markets we want to sell and how much we want to help people. 

We also have to be conscious that different countries have different rules, regulations and policies.  Whatever we are putting out there on our website or whatever knowledge we were imparting must be continuously rechecked, to ensure we are keeping up with compliance rules.  

It’s a lot of information for an agent to understand and pass back to the client. Plus, the nature of our business is such that we are dealing with extremely well-travelled, very knowledgeable, very smart investors, so we all always have to be one step ahead of them and keep updating our knowledge to provide value to the client. 

So these are some of the challenges. How we overcome them is by investing in a lot of training, investing in self-study, and really understanding the clients’ needs. 

All agents have 24/7 access to me. The Krypton team must truly understand what the client really wants and their reasons for wanting those things. Once you understand that, then it’s only a matter of matching the right product with the right client and making sure it’s the good fit.

You’ve received several accolades for your contributions to women’s empowerment in business. How do you mentor and support women within your team?

Since this is a new team for me, I am still hoping to recruit a lot more women. But the same policy applies for women and men – it’s a flat structure. Everybody has access to everybody. 

We all endeavour to work like a family, we understand each other’s problems. We tolerate a lot of ups and downs in each other’s lives. 

We work professionally, and develop close friendships while ensuring the company progresses. 

I think there’s a feeling of togetherness and the fact that you have somebody watching your back is what keeps my employees satisfied. I would like to think that they are happy working with me, and my mission is to ensure we have a happy, healthy workforce.

With extensive experience in sales and business development, how do you stay ahead of market trends and ensure Krypton Global Real Estate remains a leader in the industry?

One of the biggest lessons I learnt is to never follow trends, but be rooted in deep knowledge, in understanding the markets and to create trends rather than following them. 

I think I keep Krypton Global Real Estate one step ahead all the time because we work very hard on acquiring the knowledge, understanding market dynamics and the overarching awareness that real estate is a cyclical market.

We’re always looking for the new boom, where our clients can invest, and what the future of investment looks like. 

Once we understand the market dynamics and the flow of money, we are able to guide our clients better, and this customer-centric approach has helped us stay ahead. 

We do not compromise on the business we do, but we are okay to compromise on the money we make – if it is for the client’s benefit. That kind of approach always keeps us a step ahead. 

We don’t believe in the ‘push’ mentality. 

We are here for the long-term, so it doesn’t matter whether we meet our business targets in one day or in 10 days, but we will do it well, do it ethically, and we will do it by always putting the client first.

How do you balance your demanding professional life with personal pursuits, and what role does luxury play in your personal life?

Luxury is a state of mind and in my life, it plays a huge role. I like to feel comfortable. I like to feel luxurious. My state of mind should always be one of abundance: abundance and luxury go hand-in-hand.

That feeling of prosperity, ambition and drive, helps me take my team with me to these feelings of prosperity and abundance. 

It is never easy to have a balance between a demanding professional and personal life. Something has to give, somewhere. Sometimes, your professional life has to take a back seat If your personal life needs more attention. But more often than not, it’s our personal lives that completely take a back seat because professional life is extremely demanding. 

So it’s a struggle, and like every other business owner, I constantly go through the struggle of trying to find a balance.

Once I discover the perfect formula of finding this balance, I will be more than happy to share it with all of you.

What has helped contribute to the rapid growth and success of Krypton Global Real Estate under your leadership?

I think it is just the strategy in which we do business, the global real estate portfolio advisory services we offer.  We always aim to do things a little differently. 

We kept broader market dynamics in mind when we launched our global real estate portfolio advisory services. This strategic focus contributed to our success, because clients feel reassured knowing a knowledgeable expert was evaluating their existing real estate portfolio. 

Our honest assessments provide clients with clear recommendations on what to keep, what to sell, what to continue with and where to reinvest. This advisory approach, rather than a purely transactional one, is key to our effective client relationships.

This has really helped Krypton rise in our own small manner. We are not a large multinational, but we have loyal clients, and we manage to grow year after year, thanks to the good references and good experiences our clients have enjoyed. 

We are human as a company. We have made mistakes, but we are always honest about them, learn from them and try to do better next time. I think that is the mantra of success.

What is your vision for the future of international real estate investment, and how is Krypton Global Real Estate positioned to meet these evolving needs?

Our tagline from the first day we started the company is: “It’s a Small World.” It genuinely is a small world and it’s becoming smaller and smaller. Investors have access to several different territories, and a plethora of different products, and it is only an advisor who will be able to understand investor’s needs, be knowledgeable about different markets and create a perfect product to suit the client’s needs.

At Krypton, we believe that having a customer-centric approach and trying to match our clients with the best fit is the future of international real estate. 

Krypton is poised to be the savvy property investor’s go to partner of choice because we offer a unique combination of being smart, dedicated honest, sincere and transparent and understanding the clients’ needs, backed by great infrastructure. 

We have a vision to be the ‘one-stop-shop’ for all investors wanting to diversify globally. 

We have great partners and collaborators in 29 different countries that will help us achieve our goals, building up a strong team to match our mission. The future looks very exciting for us.