RIOBELO Brings Pioneering 20-Minute Hair Treatment Technology to the Middle East

RIOBELO, the esteemed Brazilian hair cosmetic brand, is thrilled to announce the official launch of its new generation products to the Middle East. Renowned for its innovative and authentic Brazilian hair treatments, RIOBELO brings premium, efficient, and accessible solutions to a new audience, offering its expertise in hair care to the region.

Founded on a commitment to authenticity and high-quality ingredients, RIOBELO combines avant-garde technology with a dedication to sustainability. Each product is crafted using 100% raw Brazilian materials to deliver premium hair care solutions for both salon and home use, ensuring consistently beautiful results. The offerings cater to a diverse range of needs, with key product lines for normal and curly hair, as well as blonde and colored hair. At the heart of RIOBELO’s innovation is its pioneering 20-minute only™ technology, which allows for exceptional results in a remarkably short time. This cutting-edge technology, combined with the highest quality environmentally friendly ingredients, ensures that RIOBELO’s products are not only effective but also safe and sustainable.

Enriched with vitamins and minerals from indigenous Brazilian fruits like Maracuja and Acai, each of RIOBELO’s products are formaldehyde-free, vegan, and cruelty-free creating stronger, more resistant, vibrant, and silky smooth hair. Some of RIOBELO’s standout products from its line include the Maracuja Home Care After Treatment Hair Kit which combines three steps: shampoo, conditioner, and a repair mask. This kit cleanses, softens, hydrates, and nourishes hair through unique technologies blended with beneficial properties of fruit extracts. The Smoothing Hair Protection Spray for dyed hair is another product that offers protection against the harmful effects of hair styling with its balanced mixture of thermal protection and anti-frizz technology, ensuring hair remains healthy and shiny. Lastly, the best-selling product Brazilian Professional Hair Protein Kit for normal and curly hair provides a three-step invigorating treatment that delivers salon-quality results in the comfort of home.

RIOBELO prides itself on its dedication to reduce environmental impact and uphold social responsibility. The brand works closely with suppliers to uphold human rights, empower communities through investments in development projects, and respect biodiversity by preserving natural resources. In addition, by implementing sustainable practices, such as recyclable packaging materials and initiatives to reduce its environmental footprint, RIOBELO is committed to combating climate change and optimizing energy consumption.

As RIOBELO debuts in the UAE, it continues its mission to bring the vibrant beauty of Brazil to a global audience. Alaa Kara Ali, CEO and Founder of RIOBELO, expresses his enthusiasm for this launch, stating, “We are delighted to bring RIOBELO to Dubai and share the wonders of Brazilian hair care with the local community.” Lucas Milanez, Managing Director of RIOBELO, adds, “We embrace diversity and individuality, celebrating creativity in bringing practical solutions that shape the future of hair care treatments. Our Brazilian roots and culture are integral to who we are, and we are incredibly proud to share our heritage with the UAE.”

To commemorate RIOBELO’s official launch in the UAE, the brand is introducing the RIOBELO Academy, a complimentary course program alongside a certification for hair professionals in both Arabic and English. This course will allow individuals to explore the fundamentals of hair science through three comprehensive modules. It will delve into the transformative power of Brazilian Protein Treatment, in-depth insights into the workings of RIOBELO products, understanding specific hair types for personalized care, mastering the art of hair straightening, and enhancing entrepreneurial skills in hairdressing.

With a focus on innovation, quality, and sustainability, RIOBELO is poised to set new standards within the luxury hair care market in the region. For more information, please visit: riobelo.com.br