Introducing the CHOICE Fragrance Collection by The Body Shop – Scents with Character

**Embrace the Diversity of Your Personality and Express yourself with 5 new Fragrances from The Body Shop**

You are free to make your own choices. Choice is your own power. Your power to choose who you want to be. Glowing. Blissful. Wild. Vibrant. Rebel. There’s a lot of characters in all of us! Introducing the latest fragrance collection from The Body Shop. Dive nose first into five Eau de Toilettes that let you express your personality in your own unique way. The Body Shop’s new Choice fragrance collection reintroduces iconic scents from best-selling Voyage and Scents of Life ranges. The new and improved collection comes with a fresh look, extended ranges and more sustainable packaging.

WHAT’S GREAT ABOUT IT?

5 SCENTS WITH CHARACTER: Glowing. Blissful. Wild. Vibrant. Rebel. There’s a lot of characters in all of us. Embrace the diversity of your personality with five fragrance choices. Mix & layer to express your unique personality.

VEGAN CERTIFIED: Each product formulation is certified by The Vegan Society, the Gold standard in vegan certification. 

EASIER TO RECYCLE DESIGN: Now made using recycled glass and topped with an aluminium lid. Recycle both to show your planet some love. 

WHAT CHOICE WILL YOU MAKE?

GLOWING CHERRY BLOSSOM: Express your joyful side with Glowing Cherry Blossom. The Body Shop’s best-selling Japanese Cherry Blossom has a fresh new look, with the same delicate fragrance. Made with 92% ingredients of natural origin, this vegan fragrance lets your personality sing with joyful, floral notes of Japanese cherry blossom, Osmanthus flower and sandalwood.

BLISSFUL STRAWBERRY: Bring some zen to the party and express your serene side with The Body Shop’s Blissful Strawberry Eau de Toilette 50m. Vegan certified, this calming fragrance lets your personality shine with soothingly sweet, fruity, juicy notes of strawberry, peony and musk.

WILD JASMINE: Liberate the fearlessly adventurous side of your spirit with The Body Shop’s Wild Jasmine Eau de Toilette 50ml; its best-selling Indian Night Jasmine with a fresh, new look and same great scent. Made with 91% ingredients of natural origin, this vegan fragrance lets your personality run wild and free with floral, sensual and creamy notes of Indian jasmine, violet leaf and white iris.

VIBRANT BERGAMOT: Let your personality shine bold and bright with a few spritzes of The Body Shop’s Vibrant Bergamot Eau de Toilette 50ml, part of the Choice fragrance collection. Made with 87% ingredients of natural origin, this light, vegan fragrance lifts your spirit with bright, fruity and citrusy notes of bergamot, magnolia and lily of the valley.

REBEL ROSEBUD: Express and embrace the defiant side of your personality with The Body Shop’s Rebel Rosebud Eau de Toilette 50m. A fresh take on best- selling Red Fixation scent. And don’t worry, it’s still the same great fragrance, now with three new formats. The range lets your inner rebel speak out with warm, heady, velvety notes of rose absolute, saffron and amber.

“The Kamal Usman Jamjoom Group has been partners with The Body Shop for over 33 years now and we are proud to be on a journey with a defined PURPOSE together, creating a fairer and more beautiful world through our new Sustainable Store concept, Community Traded ingredients, 100% recycled Product Packaging and Natural Cruelty Free Ingredients which are Vegan certified. We have 52 Stores for The Body Shop in the UAE and we want to expand further bringing this wonderful purpose driven brand closer to the UAE comminities within all emirates – offering products with a sensorial experience at an affordable price looped with exceptional customer service” – Said Ramzy Al Omrani, Brand Director of The Body Shop in Saudi West, UAE and Morocco. 

The new CHOICE collection is now available at all The Body Shop stores across UAE and GCC. For more information about The Body Shop, visit https://www.thebodyshop.ae/ or keep up to date with the brand’s latest news on Instagram and Facebook: @TheBodyShopUAE