Imperishable glory: The immortality of Fashion

In the ancient Greek myths, ambrosia, the food or drink of the Greek gods, is often depicted as conferring longevity or immortality upon whoever consumed it. 

Immortality is defined as lasting fame or the ability to live forever, an Eternal life.

There is immortality in Fashion through the years. From Coco Chanel’s Chanel Suits, Diane Von Fürstenberg Wrap Dress, Christian Louboutin High Heels, Hermès Birkin Bag. That Marilyn Monroe white dress in the 1955 film The Seven Year Itch and that  1962 golden gown where she attended John F. Kennedy’s 45th birthday party at Madison Square Garden in New York.

In 1961, Breakfast at Tiffany’s was released, elevating a slender Audrey Hepburn to the status of fashion icon. Soon after, the sixteen-year-old Londoner Twiggie, with her ungainly posture and androgynous appearance as a rebellious girl, became the pioneer of supermodels, much more than a symbol of her era, completely changing the prototype of beauty compared to the ideal embodied by the divas of the past. 

Frida left a significant mark in pop culture, especially in fashion and art. Her paintings have inspired many other artists up until today

Polo Green for men was the scent of the ’80s. Now Polo Blue is aiming to become the smell of this decade.For the latest trend in street wear, look no further than James Dean, Bruce Springsteen and the Fonz.

It was precisely these changes, seeking an outlet in all the forms of expression known to man, that created something extraordinary that we are still fascinated by today and that has affected fashion, cinema, television and design.

Trends are constantly changing, and something new is always around the corner. It’s hard to decide what to keep when clearing out your closet for spring and summer. But these staple pieces will almost certainly be stylish no matter how trends evolve. 

Fashionable People of different eras knew their minds and tuned in to their hearts. They had a practical no nonsense approach. They wore clothes that suited them. They wore clothes that the people around that area wove with passion. Highly specialized work yet simple and elegant to look at, such clothes always had a classic touch of their local culture and traditions embedded through the strands of each saree. 

Figures who are loved for their personality, taste, the values ​​they transmit and who immediately become a point of reference for generations. Fashion entered a new era. The notion that fashion = elite is increasingly a thing of the past and careful manufacturing gives way to prêt-à-porter.

In my experience, people always fall into two different categories: they get dressed to live, or live to get dressed—and I’ve always been the latter. Their idea of fashion stays forever.

It is immortal.