FEEL EMPOWERED: PUMA LAUNCHES THE FRIDA KAHLO COLLECTION

Global sports brand PUMA has partnered with the Frida Kahlo Corporation and OEG Latino to launch the PUMA x FRIDA KAHLO collection in honor of the iconic Mexican painter. The collection elevates style and purpose through technical designs and powerful mantras. Frida’s artwork and culture illustrate a story of female empowerment and independence. Her passion continues to move us forward.

Inspired by Frida’s prominent use of beautiful blooms; each piece from the Run and Train collection is an homage to the artist. A key piece includes the groundbreaking Run XX Frida 1 Nitro; PUMA’s first running shoe specifically developed for women. The shoes are accompanied by a range of apparel and accessories including a crop top bra with a stand-out crisscross back, stunning shorts, and leggings that feature intricate floral details that add an artistic edge to your sportswear. 

If you want to make a statement, the PUMA X FRIDA KAHLO reversible jacket is a work of art. Inspired by The Two Frida’s, an emotionally charged portrait that illustrates the painter’s two differing personalities, the jacket is a lesson in duality. One side features a solid color design with a subtle flower crown hood, while the other side boasts a striking all-over graphic.

Frida Kahlo is part of the new Female Artist Series by PUMA, an initiative celebrating equality and empowering the voices of female artists. Always challenging norms, Frida Kahlo channeled personal struggles into art and self-confidence, making her one of the most inspirational changemakers in history. Through the PUMA Artist Series, PUMA is creating a new dimension to the She Moves Us campaign by creating collections with purpose in partnership with both legendary and rising artists.

The PUMA X FRIDA KAHLO collection is now available at PUMA.com, PUMA stores, and select retailers worldwide.