MAY ISSUE WOMEN EMPOWERMENT

Yoahm Baroukh is the founder and chief designer of the concept stores Lords & Fools, established in 2012. Since then, many celebrities have shown their love for the fashion house by wearing its creations. Since the launch of your brand, you have gained international success. What was your aim at the creation of your brand? To be honest, I opened my first shop when I was 21, I was the distributor of brands like Vivienne Westwood, Dsquared2, Viktor and Rolf, Balmain and so many others, but I was tired of selling the flavor of others so I decide under the suggestion of my ex-wife to launch my own brand. I knew the industry, I knew how to build a suit, my family was in the industry, it was not that hard in the beginning, but I have realized how hard it became to have your own brand. It’s a full-time job, but when it’s a passion it’s never too hard, it’s just a real engagement of all of your days.